Innovation backed by experience
Our team bring a full breath of fleet delivery capability
Martin Tipple
Managing Director
Martin is a commercially focused experienced fleet leader delivering large scale mobilisation across public and private major fleet transportation. He is recognised for shaping commercial models for major global operators
that improve performance, reduce cost and accelerate zero emission delivery.
Martin has overseen major procurement and delivery programmes worldwide, including more than 1,500 zero emission vehicles across the UK, Europe, Middle East and North America.
As Managing Director, Martin works with operators, suppliers, investors and authorities to design practical fleet solutions that deliver results.
Neil Wykes
Technology & Fleet Director
Backed by years of hands on experience designing and mobilising fleet and related technology solutions, Neil bridges the gap between technology and strategy bringing smart, scalable tools to the evolving mobility sector.
Founder of our partner company, Walnut Technology, Neil brings an extended technology reach delivering innovative IT solutions specialising in Integrated Transport Solutions.
Neil has embedded major vehicles fleets on a global scale helping transit operators modernise systems, improve passenger experience and drive operational efficiency.
Derek Smith
Commercial Director
Extensive experience in commercial leadership and industry partnerships across transport and utilities. Derek delivers simple, turnkey solutions to complex supply chains for our clients.
Recognised for delivering sustained financial performance and complex change programmes from concept to delivery.
At Roselink, Derek leads commercial strategy and procurement transformation across advisory and infrastructure programmes. Working with partners to design commerical frameworks, build supply chain resilience and secure value through disciplined contract strategy and governance.
Bill Boyd
Procurement Director
A high performing procurement leader with a strong commercial mindset delivering sustainable results across Transport, Maritime, Public Sector, Space, FMCG, and Electronics.
Bill brings extensive expertise in direct, indirect procurement, operations and manufacturing. With leadership spanning startups to global enterprises Bill delivers supply chain results for both private and public organisations.
Known for driving complex transformations and managing multi-national spend from $10M to over $1B.
Paul Williams
Finance Director
Commercially focused Management Accountant with over 25 years experience across transport and manufacturing sectors.
At Roselink, Paul will lead financial strategy and governance across advisory, digital and infrastructure programmes — helping clients strengthen commercial control, optimise supply chains and fund large scale fleet transitions.
Renowned for his analytical rigour and stakeholder engagement, Paul delivers financial solutions for EV fleet mobilisation, supplier transformation and capital investment planning.
Sally Jane
Communications Manager
Sally is an experienced communications specialist and strong background in public sector. With a track record coordinating infrastructure projects, Sally brings clear collaboration and engagement.
At Roselink, Sally ensures our clients remain at the heart of everything we do — leading communications with clients to support fleet transition and supply chain reform.
Drawing on her experience, Sally promotes clear, transparent and accessible communication that builds trust and alignment between public and private partners.
Interested in joining our team? Reach out to us for a conversation